Barbie (film). Greta Gerwig's Involvement and Creative Process

Greta Gerwig was announced as the director and co-writer of the film, alongside Noah Baumbach.

Gerwig and Baumbach worked on the screenplay during the COVID-19 pandemic lockdowns at their home in Long Island.

Gerwig drew inspiration from various sources including the real-life story of Barbie creator Ruth Handler, classic Technicolor musicals, and non-fiction books like "Reviving Ophelia".

Gerwig directed the principal photography, which took place at Warner Bros. Studios, Leavesden, and the Venice Beach Skatepark in Los Angeles.

Gerwig oversaw the post-production process, ensuring the film met her creative vision.

The film was released to widespread critical acclaim, with Gerwig receiving praise for her direction and screenplay.